Web Content Manager  |
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Successful implementation of an interim new
look for the Rider University Web site (in place for one year); during
this period, introduced a succession of timely new home pages and
converted hundreds of pages to updated, accurate presentation in a new
format.
See a copy of Jim's Home Page at
Rider, describing his approach to the job.
Jim's boss said: "You applied your broad organizational and managerial perspective
to the public relations, marketing, and communications challenges
we face." |
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Introduction of a substantial number of new
features to benefit site visitors, provide seasonal and thematic
information and better market the University’s strengths and
accomplishments. Collaborated with University Marketing Council. New
sections included presentation of university's services to the community
and business sector, and focusing on successes of faculty, staff and
students. |
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As first incumbent, aided Rider in defining
the web site's needs and functions of the position. Provided support and
guidance in efforts that subsequently led to a full revamping of the site
in a different look. (The site www.rider.edu now live is not my design,
but embodies major information content of my creation.)
Jim's boss said: "You undertook a brand new post, helped define it, and persuasively
assisted many of us to understand the unique communications
characteristics of the Web, as well as the nature of our own site's
needs." |
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Promotion of consideration of user
perspectives and habits in the design of web sites. |
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Emphasis on content of message over extraneous
technical demonstrations. |
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Implementation of Audience portals to the site
and improved navigation.
Jim's boss said: "Your perspective on orienting web materials to meet audience needs
... rather than employing inappropriate technologies helped us
make the site a marketing tool." |
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The rebuilding of the Admissions site and
concerted efforts to align other site content in support of that function.
(Undergraduate Admissions rebuild plus major enhancements to Continuing
Studies and Graduate admissions sections.) |
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Creation of the thirty-page Campaign for Rider
University web site, in collaboration with fund-raising staff. Included
on-line giving and pledge features. |
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Advocacy of further improvements and research
and recommendations toward the goal of a more audience-oriented,
marketing-driven web site. Authoring of a White Paper on the circumstances
and needs of the site, a Web Style Guide for users, and other
presentations. Professional staff support to committees.
Jim's boss said: "Your leadership in suggesting and implementing new features and
thematic presentations was solid and well received by the marketing
council and others, and your excellent organizing and writing skills
were most evident." |
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Support of the Public Relations mission and
Communications objectives. (My post was in the Office of Public
Relations.) |
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Analyzing stakeholder needs and capabilities
through extensive collaboration with staff, faculty and students. |
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Training staff members.
Jim's boss said: "Progress was possible because of your ability to work cooperatively
and proactively with all segments of the Rider community ... I was
very impressed by your mentoring of individual staff members." |
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Personally, substantially developing my
technical understanding and web authoring and site management skills, in
support of my career commitment to stay abreast of changing communications
technologies. |
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Enhancement of my understanding of the field
of higher education. PowerPoint Presentation with Web Page Examples
Ten selected Web Pages On-line (faster download). |
