Our portfolio demonstrates concern for attractiveness, accuracy and relevance of content, and ability of visitors to find the desired information. It's all about communicating the message, which calls for skilful writing and planning!
 NAMI Mercer NJ web site (opens in separate window; close it to return here). This local affiliate of the National Alliance on Mental Illness needed a completely new web site. We spent considerable time with them developing usable content as well as an attractive presentation which is consistent with the national organization's identity standards. As a result, the organization is able to communicate much more effectively with existing and potential clients and the public. We also assisted them in implementing a modern email newsletter system. August 2009.
 Inverso Capital Management web site. This modest size site was built to publicize the services of this certified financial planner. It includes background material on the process of capital planning, and makes use of stock images intended to connote stability. We took descriptive information and adjusted it for web presentation. January 2009. (Client abandoned site for financial reasons in 2010.)
 Railroad Museum of Pennsylvania web site. We initiated this site in 1997, and serve as its webmaster and major content developer. With some 200 pages of constantly changing content, the site has stimulated visitorship to the museum and provides a means of reaching out to defined audiences, including general visitors, historians, educators, railfans and museum volunteers. Its online shopping system was enhanced in March 2005, to cope with the growing web sales of the museum store. To stay current, the site has been fully rebuilt several times, most recently in May 2008. See its awards. The site's annual visits of over 400,000 substantially exceeds the number of actual visitors to the museum.
 Lawrenceville Main Street Site
This site is the culmination of a major project involving a complete revamping of an earlier site, with some 60 main pages, over 50 business listing pages, new features, and taking several hundred new photos. Work reflected the objective of broadening the organization's outreach to serve the general Lawrenceville, NJ community. We have now been engaged to assist in maintaining the site to reflect evolving activities.
 Society Hill Condominium Association Site
This site was created to serve the 440 unit residents. It provides extensive descriptions of the association and its facilities, feedback mechanisms, and downloadable forms and documents. It also provides information about the surrounding area. Dozens of photos of the site were taken and processed. The project entailed reviewing existing association procedures, clarifying and updating documents, and assuring compatibility with relevant legal requirements.
 Train Collectors Association Family of Web Sites
This entailed extensive analysis of several existing sites and the construction of two new ones, thus creating a coordinated family of web sites. Results include:
all designed to achieve a unified presentation for their 30,000 members and the public. As work progressed over a five month period, new concepts emerged to provide enhanced services to members, and plans were developed for future improvements. The new presentation went live in December 2006. We are currently engaged to maintain these sites, and have recently added features such as TCANetvision videos and online credit card processing for dues payment.
 National Toy Train Museum, a new web site. This assignment involved heavy needs analysis, audience definition, information gathering, and extensive writing and editing, as well as photography. This sixty page site went live in late 2005. A rebuild of the online shopping section went into operation in November 2006.
 Rider University. As the University's first web content manager, we were charged with initiating coherence to a large, decentralized site. Ten sample pages that we created are available here (opens in separate window). Also see our professional analysis of the site's needs (PDF). Full details of this employment and our accomplishments are also available.
 Museums of Lancaster County. This site serves as a starting point to the twenty participating museums, and is designed to direct viewers to their respective sites and to promote synergy in tourism opportunities. We have maintained it, with several rebuilds, since 2000.
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