Toy Train Organization Electronic Newsletter
Making use of an integrated membership management system, Jim has written and managed an ongoing series of newsletters for members. Special efforts have been aimed at making content timely and useful to members. This is typically issued twice a month to some 17,000 members who remain signed up for the service. It is produced in conjunction with a sophisticated membership database system.
By keeping content relevant and timely, an open rate of around 45% has been maintained.
Sample here.